Design Thinking Process

Click any step on the map, write your work, and pick the right methods. Progress is saved in this browser. You can print a file: the diagram first, then a summary and your steps.

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The diagram reads left to right — click a shape to open that step.

GInI Design Thinking Process Unmet needs and outcomes Own the problem Is it worth solving? Scope Problem clarity Form hypotheses Empathize Test hypotheses Define Business experiments Imagine Brand experiment Point of view — vision Set design principles Focus point Problem reframed Value definition Generate ideas Ideate Test solution Test Solution prototype Create Business model Winning value proposition

Work steps